Barnes & Noble has released the Nook Simple Touch with GlowLight to rival Amazon’s Kindle device in the hope that they’re backlit screen will win over the e-reader crowd.
This new Nook is essentially the same model as the original Nook Touch: TI processor, 2GB of storage, microSD slot and six-inch Pearl E Ink display with infrared touch, it’s even got the same stunted design as its predecessor.
Obviously the big selling point is the backlit screen, which is actually a patent-pending design from Barnes & Noble from the in-house technicians. Indeed the term ‘backlit’ is slightly misleading as the illumination is actually provided by a light shining down on the screen from the top of the device.
In terms of battery-life, avid bookworms can expect around a month of reading time if the light feature is being used. This extends to around two months if you forgo the night light.
Pricing is a real sticking-point in the e-reader market. Barnes & Noble have thus far been selling mobile e-readers at around the same mark as Amazon’s Kindle and it looks like this new model will be no exception, coming in at around the same price as the Kindle Fire. However, with e-reader apps becoming more prevalent on smartphones and tablets, e-reader manufacturers may have to start rethinking their pricing structure to stop the crowds looking elsewhere.