Tablet’s which run Android, the Google operating system have struggled to make an impact thus far, in a market which is dominated my Apple’s iPad and, although Google continues to sell mobile phones by the shed-load, it is the tablet market where Google now really want to make their mark.
One of Google’s, and indeed Apples major competitors is Amazon; who have stolen a march on Android with their Kindle Fire tablet, which uses a significantly restructured Android model so as to be in competition with the internet search giants.
Google has been rumoured to be beavering away on the secretive Nexus tablet that will introduce a new version of the Android operating system and will be placed firmly in the bargain- basement range. This new tablets release has been pencilled in for July.
Furthermore, as part of Google’s determined drive into tablets, part of their long-term strategy includes greater synergy between Android phones and tablets, probably relying more heavily on cloud synchronization. Google Play, the media hub that the company released last month, will help certainly aid this cause.