It’s official. Samsung are now the biggest selling mobile operator on the planet having finally knocked Nokia from top spot. Nokia sold 83 million units, while Samsung sold upped their game with 92 million phones shifted, cementing their spot as the largest electronics company in the world, according to IHS iSuppli.
For many, Nokia’s fall from grace has taken a lot longer than expected as they have been on the slide for what seems like epochs. In reality, it was only in last year’s fourth quarter that Nokia were shipping a market-leading 113.5 million units, with Samsung off the pace having shipped 97.6 million.
For Nokia, the damage is being done in the smartphone market, in which Apple is the dominant market force. Apple held on to top spot, shipping 35 million iPhones, followed by Samsung, which sold 32 million smartphones helped in no small part by the ludicrously successful Galaxy range.
“The company is not only cashing in on the market’s shift to smartphones, but is also succeeding in other cellphone product categories, allowing it to capture the overall market lead,” Lam said. “What makes Samsung’s performance even more impressive is that the company’s latest Galaxy S III handset has yet to be launched, with shipments set to start in May. This indicates Samsung is likely to make further progress in market share in 2012.” Said an HIS senior analyst.