The launch of the iPhone 5 has been as talked up as all other previous Apple launches, so it’s safe to say that our appetite for iPhones, iPads and iPods is as strong as ever. It is this consumer demand, coupled with Apple’s unique styling that allows the company to be able to command a premium pricing in a market which sees other similar smart phones more keenly priced and yet millions of consumers are more than happy to pay that premium in order to be the proud owner of an iPhone 5.
Apple launched the iPhone 5 on its website on the 14th September, taking pre-orders for its range of 16GB, 32GB and 64GB models that were originally due to be available on the 21st September. The phones are being sold sim-free on their website for £529 for the 16GB model, £599 for the 32GB model and £699 for their ultimate phone with 64GB. The website was inundated with orders to the point where the phone had sold out of available stock within a short time of the site opening. The Senior Vice President of Apple’s worldwide marketing, Phillip Schiller commented that:
“iPhone 5 pre-orders have shattered the previous record held by the iPhone 4S and the customer response to iPhone 5 has been phenomenal.”
The iPhone 5 has a new larger 4-inch screen with an aluminium back casing which replaces the original Gorilla Glass and is just 7.6mm thick making it 18% thinner than the iPhone 4S. It is lighter too and weighs just 118grams which is 20% lighter than the 4S. All of these design features make the phone stylish and sleek and the phone runs on Apple’s latest operating system, iOS 6 which will see the addition of new apps.
The main providers have also released their iPhone 5 contract prices:
T-Mobile is offering the phone for £41 month on a two year contract which gives you unlimited minutes, texts and internet. In addition you’ll also have to pay an upfront phone cost of £49 for the 16GB, £149 for the 32GB or £219 for the 64GB. They are offering a range of tariffs to suit whether you want to pay a higher upfront phone cost, or higher monthly contract cost.
To get an unlimited package on Orange will cost you £51 per month which includes a free 16GB iPhone 5. An upfront phone fee of £39.99 will upgrade you to the 32GB model or £129 will upgrade you to the 64GB model.
On Vodafone you can get the iPhone 5 16GB on their Red plan which offers unlimited calls, texts and 2GB of internet for £47 per month which includes a free phone or for £42 per month with an upfront phone cost of £49. The upfront cost jumps to £149 for the 32GB model or £229 for the 64GB model. Again, they are offering a range of tariffs which do not offer the unlimited bundle which are available from £33 per month for the 16GB model but with a higher upfront phone cost of £149.
Given that the iPhone 5 has the ability to work on 4G networks which will provide very fast internet access; it is thought that contracts with both Orange and T-Mobile will prove popular as these are the companies that are owned by Everything Everywhere who won the rights to use the 4G LTE network ahead of its rivals.
Apple has had to delay delivery times by around two weeks in the UK for the iPhone 5 as they have been struggling to manufacture sufficient global stocks of the phone prior to launch. The problem is thought to be down to the manufacture of the phones taller screens by Sharp, where production is believed to be slower than originally anticipated and hence is holding up the assembly of the complete units which is undertaken in China.
If you’re still desperate to get your hands on your own iPhone 5 on the day of launch and don’t want to wait another two weeks, we recommend an early start followed by joining the queues that we’re sure will be forming outside Apple stores before they open on the 21st September.